What to Do When You Hate Watching Yourself on Video
You filmed it. You watched it. You wanted to delete the file. The cringe is universal, it has a structure, and four moves drop it from…
Notes
Video
Notes from video shoots: getting comfortable on camera, testimonials and monthly content.
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Read the note: What to Do When You Hate Watching Yourself on Video
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Why Your Customer Testimonial Videos Feel Awkward (and How to Fix That)
Read the note: Why Your Customer Testimonial Videos Feel Awkward (and How to Fix That)By 18 seconds you’ve stopped believing it. Five reasons most testimonial videos feel staged, and the three-question screening test for hiring someone who fixes it.
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The Camera-Shy Entrepreneur’s Guide to Finally Getting on Video
Read the note: The Camera-Shy Entrepreneur’s Guide to Finally Getting on VideoIt’s 9pm. A competitor’s reel hits your feed and the quiet thought lands: he’s just doing it. Five reasons founders freeze, and the way out.
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Why One Shoot a Month Beats One Big Shoot a Year
Read the note: Why One Shoot a Month Beats One Big Shoot a YearThat $8,000 sizzle reel in your Dropbox? It got watched twice. Here’s the cost-per-piece math on why monthly content quietly buries the annual brand video.
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