About · Mr Eddie Flores
I’m Eddie Flores. Just an everyday guy. That’s the whole point.
I’ve spent 15+ years behind a camera in San Diego, filming and photographing business owners and families. Today I also build my own AI systems, teach other owners to do the same, and run an agency. I’m one person. I’m a husband and a dad first. And if I can do all of this and still choose peace, so can you.
Behind the camera
15+years behind the cameraFirst client shoot in 2009.
1,400+client shoots700+ galleries delivered.
600K+photos and clips delivered to clients500+ videos made for clients.
1M+client files backed up on my own archiveEvery client shoot since 2010.
Behind the business
190+projects run in the CRM I built280 paid invoices through it.
27,000+actions my AI has taken470+ hours, measured.
$275K+of software I built and own90+ tools shipped.
$1.1Ma year to hire what my AI team covers25 roles. See the math.
As of October 2026. Counted from my own records and rounded down. Dollar figures are what it would cost to hire or rebuild, never revenue.
Where I come from
I ran from this for a long time.
I come from the middle class. The most stuck class there is. Good job, good enough, same week again. Nobody tells you the middle is a trap, because it doesn’t feel like one. It feels like safety.
I picked up a camera and shot my first client in 2009. For years after that I sat across from successful business owners who froze the second the red light came on. They weren’t bad at their business. They were great at it. They just hated being a beginner again, because being at zero feels vulnerable. What I learned is that people don’t need a better camera. They need someone who has their back. That’s still the job.
Carla is the one I think about. She used to be a super shy introvert. Now she’s out there crushing it, making videos and putting herself out there. That’s the shot I’m always chasing.
Then came AI. I’m not technical. I don’t write code. I went all in anyway. Too many late nights. I learned the hard way what it costs and what it gives back. And underneath all of it, God had been calling me and I had not been answering. It reminds me of Jonah. I ran. This is me turning around.
Credit to my wife
Don’t live in the middle.
I have to give credit to my wife on this one. We were driving on the freeway, coming up on one of those concrete dividers where the road splits, and she said, “You stay in the middle here, you die.” That’s the equivalent of living life in the middle.
“You stay in the middle here, you die.”
Go left or go right. Say yes or say no. Just don’t crash into the divider. I know that’s a little harsh. But that’s the truth, and it changed how I run my business and my life.
What really matters
Matters over money.
I don’t want people to worry about money. I want them to worry about the relationships that matter. Money is a tool. It’s a drop in the bucket. What really matters is faith and family.
Faith first. Family second. Finance next. Fun forever.
And when I mess up, and I do, I keep it simple:
F (Fail) F (Forgive)
F (Family) F (First)
The first pair is how I handle a mistake. The second pair is why it matters.
Home
Still home. Still filming my kids grow up.
I still make the family videos. I still film my kids growing up: the soccer games, the birthdays, the ordinary Tuesdays nobody else would think to film. That’s not a side project. That’s the reason for every system I’ve built, so the work gets done and I’m actually there when it matters. This whole thing started as a way to show my kids, my wife and myself one thing: that you can.
Full disclosure
How I use AI.
I teach AI and I build with it every day, so you should know exactly where it shows up in my work, and where it never does. I’d rather tell you than have you wonder.
Where it shows up
- Running the business. My calendar, bookings, invoices, follow-ups, and the reports that tell me what needs me today. I built most of that system myself.
- Writing help. AI helps me draft, including some of the words on this site. Nothing goes up until I’ve read it and it sounds like me.
Where it never shows up
- Your film. Your footage, your people, your words. Always real.
- Your photos. Every client headshot, team portrait and product shot is a real photograph. No AI faces.
- My numbers. Every number on this site is counted from my own records and rounded down. If I can’t back it up, it doesn’t go up. Men lie, women lie, numbers don’t.
Taken care of
I back up over a million client files.
Every client shoot since 2010 is on my own archive, backed up and protected. That’s over a million files I keep for the people who trusted me with their story. Nobody asks me to. I do it because I truly care.
Straight talk
Who I say yes to, and who I don’t.
I’m very picky about who I work with. Not to be fancy. The work only works if both sides truly care. I say yes to people with a servant mentality: owners who treat their customers like people, who invest in themselves, and who have real stakes in what they do. I say no to cheap. I say no to fast. I say no to cheating. If you’re nodding, we’re going to get along.
Pick your door
Everything I do, in one place.
- I make films for business owners: San Diego video production for people who hate being on camera.
- I do business photography: owners, their teams and their products.
- AI training and builds for small businesses. I teach it and I build it.
- I host the San Diego AI Guild, a free room for owners figuring out AI.
- For owners who are the brand: content, run for you, by my agency.
- I teach the system I run it all on.
Ready when you are
If you’re nodding, text me.
Tell me what you’re working on: a film, a photo, a system, or just a question you’ve been sitting on. One line is enough. I’ll write back myself. Just start there.
Or call (619) 948-5781