Videography · San Diego
You don’t have to be good on camera. You just have to be you.
I’m Eddie Flores, a San Diego videographer who films business owners, and most of them walked in sure they’d be terrible at this. We talk first, the camera comes second, and the film that comes out sounds like you on a good day. Press play. Turn the sound on. That’s the work.
As of October 2026. Counted from my own archive and rounded down.
What this is
Story-first video production for people who hate watching themselves.
Most video shoots start with a camera. Mine start with a conversation. Before we film anything, we sit down and figure out who you are, who you’re talking to, and what your customers say about you when you’re not in the room. By the end you’ll hear yourself describe your business in words you’ve never used before. Those words become the film.
Then I show up with the cameras, the lights and the audio, and we move fast without rushing you. You walk away with videos that do the explaining for you, so the right customer already trusts you before they ever call. That’s the whole point. Not views. Not a viral moment. The people who need you, finding you, while you’re home for dinner.
Pick your lane
Five ways in. Same conversation first.
“I want to show up every month without running a content team.”
Monthly Content Package
One shoot a month, cut into 6 to 12 vertical videos with captions in your voice, plus a horizontal master. You stay consistent, and it never lands on your to-do list.
“My customers say great things about me. Nobody else ever hears them.”
Testimonial Video
Your real customer on camera, comfortable, telling the story of what changed after they hired you. A stranger believes someone like them way faster than they believe you.
“I’ve never put my own story into one video.”
Brand-Message Interview
A 90-minute working session with no camera, then one foundation film plus short cuts for social. You stop reinventing your message every time you hit record.
“I have one project, and I want to try the process first.”
Half-Day Shoot
Four to five hours on location for one clear deliverable, with the conversation done the week before. Find out how this feels before you commit to anything bigger.
“I have a stack of things to film and one day to do it.”
Full-Day Shoot
Eight to nine hours on location, several deliverables, one setup. One day of your time turns into a quarter’s worth of finished pieces.
Every project and every budget is different, so there’s no price list here. Text or call first. Tell me what you’re trying to do, and I’ll tell you which lane fits, even if the honest answer is “you don’t need this yet.”
Roll the tape
Real owners. Real films.
Tap a film and watch it with sound. Then pick the one that looks most like your business.
TAKE 01 · CHULA VISTA · 1:36 · ENGLISH HALF
Bridge Tax Resolution
Tax resolution · Founder films + shorts series
Karla talks straight to the people she helps, so they meet her before they ever pick up the phone. This is the English half of a bilingual end-of-year film.
TAKE 02 · SPRING VALLEY · 0:59
Jorge, boxer
Boxing · Fight promo film
Day one in a Spring Valley gym, building to fight night at the Honda Center. Hand wraps, mitts, the bag, then the cliffs at dawn.
TAKE 03 · 1:22 · SITE CUT
Velocity Paintball
Paintball park · Birthday party film
A birthday crew of twenty-three, real paint and real laughs, in the players’ own words. Cut for this site.
TAKE 04 · SAN LUIS OBISPO · 1:20 · EXCERPT OF A 36 MIN TALK
Drew Louis
Private lending, PL360 · Talk at Cal Poly
On stage at Cal Poly, Drew on the 2008 crash: houses worth 400 thousand that would not sell for 90, and why the impossible stuff is the stuff you plan for.
TAKE 05 · SOUTH BAY · 0:36
Tomatito Mexican Food
Restaurant · Menu film
Thirty-six seconds that make you hungry. Tacos, chilaquiles, guacamole, and the sign out front.
TAKE 06 · SAN YSIDRO · 0:57
West Coast Martial Arts
Martial arts school · Tournament film
Tournament day in San Ysidro, and everything a parent wants to remember about it.
TAKE 07 · SAN CLEMENTE · 1:25 · EXCERPT · NO SOUND
Integrity Repipe
Home services, repiping · Product close-up film
The cracks a homeowner never gets to see, up close. An excerpt from a close-up film on failed PEX pipe and fittings.
TAKE 08 · 0:59
Ask Turing
Tech and AI · Short-form batch
One shoot, a batch of short films that make AI feel simple for people who don’t live in tech.
How it works
Four steps from hello to finished film.
The conversation
Before any camera comes out, we figure out who you actually are and who you’re talking to.
Comfort coaching
You walk in already knowing your answers, so the camera has nothing to catch you on.
The shoot
On location, full audio and light. We move fast. We don’t rush you.
The delivery
A horizontal master plus vertical cuts, about a week after a half day and about two weeks after a full one. You, on a good day. The kind of film where you finally think, dang, that’s me.
Camera shy?
Good. Most of my clients are.
Let me guess. You’ve watched yourself on video once, cringed, and decided you’re “just not a camera person.” Or you hired someone before, stood in front of a lens while they told you to “be natural,” and never used a second of that footage.
That shoot didn’t fail because of you. It failed because nobody did the conversation first. Freezing almost always comes from not knowing what to say. By the time my camera comes out, you’ve already said your answers out loud once, to a guy who actually cares about them. That’s why people walk in saying “I’m bad at this” and walk out surprised.
What they say after.
“Eddie and the team he provides is no less than amazing. The quality of communication prior to production is great… Lastly, the quality of the videos and photos that they produce is absolutely top-notch.”
Shift Vision Media · Google review
“Filming this Video was an awesome experience. Eddie has an energy level that is second to none, he’s professional and fun all at the same time… I would recommend him to anyone looking to do a video project for their business or even personal!”
Andrew Hannegan, Hannegan’s House Beer Co & Creamery · Google review
“I recently hired Eddie Flores to take photos for an event. I was very impressed with his work… The photos he took are absolutely beautiful.”
Karen Schulman · Google review
Where I film
Based in San Diego. I drive to Orange County and Los Angeles.
Most of my shoots happen right here in San Diego County, at your shop, your office, your job site or wherever you feel most like yourself. I travel to Orange County and Los Angeles for brand shoots too, and I bring the full kit with me. Recent films took me from the J Street Marina in Chula Vista to a stage at Cal Poly San Luis Obispo. If you’re farther out, text me. I’ll tell you straight if the drive makes sense.
No risk in a conversation
If you don’t feel ready, we don’t shoot.
The first thirty minutes with me are just a conversation. No camera. If after that you don’t feel ready, we don’t roll. That’s the deal. And when we do shoot, every edited video comes with a round of revisions, so you never end up with a film you don’t want to share.
Questions people ask before they text me.
How much does a videographer cost in San Diego?
It depends on the job, so there’s no price list on this site. One testimonial and a full day with three speakers are different projects. Text or call me first, tell me what you’re trying to do, and I’ll give you a straight answer on the call, with no surprise add-ons later.
Which service should I start with?
Most people start with one shoot, usually a half day. You see how the process feels, you watch the playback, and then you decide what’s next. If you already know you want to show up every month, start with the monthly package.
Do you travel to Orange County and Los Angeles?
Yes. I’m based in San Diego and I travel to Orange County and Los Angeles for shoots. Most shoots happen at your own place of business.
How fast do I get my videos?
About a week after a half-day shoot when editing is included, and about two weeks after a full day because there’s more footage. Monthly clients get each month’s videos about a week after the shoot.
What if I freeze on camera?
That’s the most common worry I hear, and it’s what the conversation before the shoot is for. No script, no teleprompter, nothing to memorize. You answer questions you’ve already thought through, in your own words.
Do I get the raw footage?
Yes. On every shoot day, the raw footage is yours for your archive. Editing is optional on the half-day and full-day shoots. If you already have an editor, raw works fine.
Do you use AI?
Yes. I’m not a tech guy. I’m a guy with a camera, and AI runs the business side so I can spend my time on you and still be home for dinner with my family. Your film is your real footage, your real people and your real words. Always.
Do you do photography too?
I do. My photography lives at my studio, Love Life Photography.
Who is this not for?
If you want the cheapest, the fastest, or a trick that makes you look bigger than you are, I’m not your guy. If you care about your customers and you’re willing to have one real conversation before we pick up gear, we’re going to get along.
Ready when you are
How long have you been putting this off?
Be honest. I’ll wait. Then text me what you’re trying to do. One line is enough. I’ll write back with two questions, and we’ll both know fast if this is a fit. Rather type it out? Use the form and it comes straight to me.
I read every message myself and reply within one business day.