Website Restructure

• Make it easier for a visitor to convert to a lead
• Install pixels to capture marketing data
• Improve UX and UI of website

Brand Message Video

What is it? It’s a 1-2 minute video that gives the viewer a higher level of understanding of the main parts of your business. The video includes action footage and a voice-over.

Purpose? This video will be the first thing people see when they come to the website. This will be the primary piece of content that gets visitors to your website to convert to a lead.

Audience? Everyone that visits your website, including all traffic generated in Social Media Campaigns.

Promotion Video

What is it? 30-60 second video showing off all the individual aspects of your business. Examples would be, service 1, service 2, service 3. Showing off high energy, fun, experience, with Possible voice over explaining each service.

Purpose? These will be primary pieces of content that will be used in social media ads. They are needed to catch the attention of potential clients and direct them to your website for conversion to a lead.

Audience? These can also serve a dual purpose. They will be used in social media and online ads, but will also be placed strategically on the website for people who are in an extreme research phase.

Testimonial Video

What is it? A 60 second video that highlights a current client experience in your company. This will be an on-camera interview with action b-roll footage.

Purpose? These are needed to provide social proof. Consumers are motivated to purchase based on the success of other consumers.

Audience? This video can serve a dual purpose. Its primary distribution will be on the website to be viewed by people entering an extreme research face. This can also be used as a social media video ad to be shown to a Target demographic.